I hadn't heard of Blue Bell until yesterday. I did a little research, and Blue Bell it appears is the tip top of the Wrangler Jeans range, but with none of the pro bull riding association flavor. Unfortunately, like all good American clothing these days, Blue Bell is only available overseas. Their website's cinematic theme/catalogue is quite unique and worth a look, both for the filmmaking and the clever way the outfits are changed while browsing. Head on over and check it out.